VISION  

• Focus on sustainable development
• Provide premium products and services; creates value – added advantages to customers
• Treasure relationship with business partners, suppliers, distributors and stakeholders
• Maintain professional, devoted and business – minded work staffs
• Commit to be responsible with community and environment

MISSION 

• Growth: to increase production scale; to become more specialized in existing business scopes; to continuously improve product's and service's quality
• Value: to maintain a win – win and sustainable relationship with business partners, suppliers, distributors and stakeholders
• Work environment: to maintain a dynamic, professional, creative work environment; to encourage enrichment of knowledge and skills, personal growth; to commit to equal opportunities
• Community services: to dedicate to social activities